Hyundai Motor Company’s brand value continues to climb, reaching a new high as the 40th
most valued global brand on Interbrand’s 15th annual 100 Best Global Brands Report. This
year Hyundai’s brand value rose to $10.4 billion, a 16 percent increase. Since 2005, Hyundai has steadily increased its position on Interbrand’s list and now sits seventh among the top 14
automakers.
most valued global brand on Interbrand’s 15th annual 100 Best Global Brands Report. This
year Hyundai’s brand value rose to $10.4 billion, a 16 percent increase. Since 2005, Hyundai has steadily increased its position on Interbrand’s list and now sits seventh among the top 14
automakers.
“We’re implementing a wide variety of brand-related activities that aren’t simply focused on
increasing sales, but are aimed at becoming a brand that our customers genuinely love,” said
Won Hong Cho, Hyundai Motor’s Chief Marketing Officer. “We will continue to invest in our brand,
by providing Hyundai Motor’s unique premium experience in all aspects of the customer’s journey
with our brand.”
increasing sales, but are aimed at becoming a brand that our customers genuinely love,” said
Won Hong Cho, Hyundai Motor’s Chief Marketing Officer. “We will continue to invest in our brand,
by providing Hyundai Motor’s unique premium experience in all aspects of the customer’s journey
with our brand.”
In addition to the company’s focus on delivering high-value vehicles that offer the latest technology
and safety features at a competitive price point, Hyundai also has aligned itself with some of the
world’s leading events like the 2014 FIFA World Cup and World Rally Championships.
and safety features at a competitive price point, Hyundai also has aligned itself with some of the
world’s leading events like the 2014 FIFA World Cup and World Rally Championships.
“Hyundai is one of the fastest growing automotive brands, in terms of both volume and brand value.
At the heart of Hyundai's growth is its strategy to differentiate and increase relevance by creating
customized products,” Interbrand said in a statement. “Hyundai's unique convenience features, from
heated steering wheels and blind spot detection to lane departure warnings and smart cruise control,
are now available across a broader range of vehicles to enhance the driving experience and customer
satisfaction.”
At the heart of Hyundai's growth is its strategy to differentiate and increase relevance by creating
customized products,” Interbrand said in a statement. “Hyundai's unique convenience features, from
heated steering wheels and blind spot detection to lane departure warnings and smart cruise control,
are now available across a broader range of vehicles to enhance the driving experience and customer
satisfaction.”
Automotive brands have a strong presence on this year’s list making up a combined brand value of
$211.9 billion. According to Interbrand, a combined focus on energy-efficient products and integrated
technology is helping leading auto brands drive brand loyalty and value.
$211.9 billion. According to Interbrand, a combined focus on energy-efficient products and integrated
technology is helping leading auto brands drive brand loyalty and value.
For a full list of Interbrand’s 100 Best Global Brands visit: http://bestglobalbrands.com/2014/ranking/
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