GM Again Receives Most Initial Quality Vehicle Awards

Six segment award recipients and 11 models in top three of their segments


General Motors continues its strong performance in the J.D. Power Initial Quality StudySMtaking more initial quality awards than any other automaker for the second year in a row. GM also has the most models ranked in the top three in their respective segments.
GM’s plant in Ingersoll, Canada, where the Chevrolet Equinox and GMC Terrain are built, was awarded a Silver Plant Assembly Line Quality Award.
In the study, GM swept the Large SUV segment with Chevrolet Suburban and GMC Yukon – both ranking highest in a tie – along with the Chevrolet Tahoe. In addition to the Large SUV segment sweep, two models have now ranked highest in their segments for two years in a row: the Chevrolet Silverado HD and Buick Encore. The Chevrolet Malibu topped the Midsize Car segment.
“We are committed to providing customers with the highest levels of safety, quality and an exceptional ownership experience,” said Alicia Boler-Davis, senior vice president GM Global Quality and Customer Experience. “Having the most award recipients of any automaker shows that we are on the right track by putting the customer front and center in everything we do.”
Brand Highlights
ChevroletSegment Award Recipients• Malibu – Midsize Car• Silverado HD – Large Heavy-Duty Pickup• Suburban – Large SUV (tie)
-Segment Top Three
• Camaro – Ranked Second – Midsize Sporty Car• Equinox – Ranked Second – Compact CUV• Tahoe – Ranked Second – Large SUV
Cadillac• Escalade – Ranked Second - Large Premium CUV
Buick• Encore – Segment Award Recipient – Small SUV (tie)
GMC• Terrain – Segment Award Recipient – Compact SUV• Yukon – Segment Award Recipient – Large SUV (tie)• Sierra HD – Ranked Second – Large Heavy-Duty Pickup
The 2014 IQS is based on responses from more than 86,000 purchasers and lessees of new 2014 model year vehicles surveyed at 90 days of ownership. The study provides manufacturers with information they can use to quickly identify problems and drive improvement.
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